:root{
  --ink:#14101C;
  --ink-2:#1D1728;
  --ink-3:#271F35;
  --ink-soft:#5B5568;
  --mist:#B3AAC6;
  --mist-dim:#8A8199;
  --paper:#FFFFFF;
  --stone:#FFE3EC;
  --stone-2:#F7A6C7;
  --pink:#FF4F8B;
  --berry:#C02D6A;
  --coral:#FF7A5A;
  --peach:#FFB26E;
  --line: rgba(30,26,45,0.12);
  --line-on-ink: rgba(251,249,246,0.14);
  --grad-brand: linear-gradient(120deg, var(--berry) 0%, var(--pink) 42%, var(--coral) 75%, var(--peach) 100%);
  --r-sm:10px; --r-md:18px; --r-lg:28px; --r-pill:999px;
  --font-display:'Fraunces','Georgia',serif;
  --font-script:'Playball',cursive;
  --font-body:'Poppins','Helvetica Neue',Arial,sans-serif;
  --shadow-soft: 0 24px 48px -28px rgba(192,45,106,0.35);
}
*{box-sizing:border-box;}
body{ margin:0; background:var(--ink); color:#F3EFF8; font-family:var(--font-body); }
a{ color:inherit; }
h1,h2,h3{ font-family:var(--font-display); margin:0; text-wrap:balance; }
p{ margin:0; }
.container{ max-width:1140px; margin:0 auto; padding:0 28px; }
.eyebrow{ font-family:var(--font-body); font-size:12px; font-weight:700; text-transform:uppercase; letter-spacing:0.16em; margin:0 0 16px; display:flex; align-items:center; gap:8px; color:var(--pink); }
.eyebrow::before{ content:"\2726"; color:var(--coral); font-size:13px; display:inline-block; }

/* light band: wraps sections that sit on the pink/pastel surface instead of the dark page bg */
.band-light{ background:var(--stone); color:var(--ink-soft); }
.band-light h1, .band-light h2, .band-light h3{ color:var(--ink); }
.band-light .eyebrow{ color:var(--berry); }
.band-light .eyebrow::before{ color:var(--coral); }

/* nav */
.nav{ position:sticky; top:0; z-index:50; background:rgba(20,16,28,0.82); backdrop-filter:blur(10px); border-bottom:1px solid var(--line-on-ink); }
.nav-inner{ max-width:1140px; margin:0 auto; padding:18px 28px; display:flex; flex-wrap:wrap; align-items:center; justify-content:space-between; gap:20px; }
.wordmark{ font-family:var(--font-display); font-weight:900; font-size:1.4rem; letter-spacing:-0.01em; text-decoration:none; display:flex; align-items:baseline; gap:5px; background:var(--grad-brand); -webkit-background-clip:text; background-clip:text; color:transparent; order:1; }
.wordmark .script{ font-family:var(--font-script); font-size:1.05rem; -webkit-text-fill-color:var(--peach); color:var(--peach); }
.nav-links{ display:flex; gap:26px; list-style:none; margin:0; padding:0; order:3; }
.nav-links a{ font-size:0.9rem; font-weight:500; color:var(--mist); text-decoration:none; }
.nav-links a:hover, .nav-links a.active{ color:#fff; }
.nav-cta{ font-family:var(--font-body); font-size:0.85rem; font-weight:700; color:#fff; background:var(--grad-brand); padding:11px 22px; border-radius:var(--r-pill); text-decoration:none; white-space:nowrap; box-shadow:var(--shadow-soft); order:4; }
.nav-cta:hover{ transform:translateY(-1px); }
.nav-toggle-input{ position:absolute; opacity:0; pointer-events:none; }
.nav-toggle-btn{ display:none; order:2; width:24px; height:17px; flex-direction:column; justify-content:space-between; cursor:pointer; }
.nav-toggle-btn span{ display:block; height:2px; border-radius:2px; background:#fff; transition:transform .2s ease, opacity .2s ease; }
.nav-toggle-input:checked ~ .nav-toggle-btn span:nth-child(1){ transform:translateY(7.5px) rotate(45deg); }
.nav-toggle-input:checked ~ .nav-toggle-btn span:nth-child(2){ opacity:0; }
.nav-toggle-input:checked ~ .nav-toggle-btn span:nth-child(3){ transform:translateY(-7.5px) rotate(-45deg); }
@media (max-width:700px){
  .nav-toggle-btn{ display:flex; }
  .nav-links{ display:none; order:5; width:100%; flex-direction:column; gap:2px; padding-top:18px; margin-top:16px; border-top:1px solid var(--line-on-ink); }
  .nav-links a{ padding:11px 2px; }
  .nav-toggle-input:checked ~ .nav-links{ display:flex; }
}

/* buttons */
.btn{ font-family:var(--font-body); font-size:0.9rem; font-weight:600; padding:15px 28px; border-radius:var(--r-pill); border:1.5px solid transparent; cursor:pointer; display:inline-block; text-decoration:none; transition:transform .15s ease, box-shadow .15s ease, background-color .15s ease; }
.btn:focus-visible{ outline:3px solid var(--pink); outline-offset:2px; }
.btn-primary{ background:var(--grad-brand); color:#fff; box-shadow:var(--shadow-soft); }
.btn-primary:hover{ transform:translateY(-2px); }
.btn-secondary{ background:transparent; color:var(--ink); border-color:var(--ink); }
.btn-secondary:hover{ background:var(--ink); color:#fff; }
.btn-on-ink{ background:#fff; color:var(--ink); }
.btn-on-ink:hover{ transform:translateY(-2px); }
.btn-outline-on-ink{ background:transparent; color:#fff; border-color:rgba(255,255,255,0.4); }
.btn-outline-on-ink:hover{ border-color:#fff; }
.btn-outline-dark{ background:transparent; color:#fff; border-color:var(--line-on-ink); }
.btn-outline-dark:hover{ border-color:#fff; }
.text-link{ font-weight:600; color:var(--pink); text-decoration:none; font-size:0.95rem; }
.text-link:hover{ text-decoration:underline; }
.band-light .text-link{ color:var(--berry); }

/* hero */
.hero{ position:relative; padding:80px 0 56px; overflow:hidden; }
.blob{ position:absolute; border-radius:50%; filter:blur(90px); z-index:0; }
.blob-1{ width:520px; height:520px; background:var(--grad-brand); top:-220px; right:-160px; opacity:0.35; }
.blob-2{ width:380px; height:380px; background:var(--berry); bottom:-200px; left:-140px; opacity:0.25; }
.hero-grid{ position:relative; z-index:1; display:grid; grid-template-columns:1.05fr 0.95fr; gap:56px; align-items:center; }
@media (max-width:900px){ .hero-grid{ grid-template-columns:1fr; } }
.hero h1{ font-weight:900; font-size:clamp(2.3rem,1.7rem+2.8vw,3.7rem); letter-spacing:-0.015em; line-height:1.1; margin-bottom:16px; color:#fff; }
.hero h1 em{ font-style:normal; background:var(--grad-brand); -webkit-background-clip:text; background-clip:text; color:transparent; }
.tagline{ font-family:var(--font-script); font-size:1.4rem; color:var(--peach); margin-bottom:8px; display:block; }
.hero p.lead{ font-size:1.08rem; color:var(--mist); max-width:50ch; line-height:1.65; margin-bottom:14px; }
.hero p.lead-sub{ font-size:0.94rem; color:var(--mist-dim); max-width:48ch; line-height:1.6; margin-bottom:30px; }
.hero .actions{ display:flex; gap:20px; align-items:center; flex-wrap:wrap; margin-bottom:28px; }
.trust-chips{ display:flex; gap:10px; flex-wrap:wrap; margin-bottom:36px; }
.trust-chips span{ font-size:0.78rem; font-weight:600; color:var(--ink-soft); background:var(--stone); padding:6px 13px; border-radius:var(--r-pill); display:inline-flex; align-items:center; gap:6px; }
.trust-chips span::before{ content:"\2713"; color:var(--berry); font-weight:700; }
.stat-strip{ display:flex; gap:0; border-top:1px solid var(--line-on-ink); padding-top:24px; flex-wrap:wrap; }
.stat{ flex:1; min-width:150px; padding-right:24px; border-left:2px solid var(--coral); padding-left:14px; }
.stat .num{ font-family:var(--font-display); font-weight:900; font-size:1.6rem; color:#fff; }
.stat .lbl{ font-size:0.8rem; color:var(--mist-dim); margin-top:3px; }

.task-card{ position:relative; background:#fff; border:1px solid var(--line); border-radius:var(--r-lg); padding:28px; box-shadow:var(--shadow-soft); }
.task-card .head{ display:flex; justify-content:space-between; align-items:center; margin-bottom:18px; padding-bottom:14px; border-bottom:1px solid var(--line); }
.task-card .head .who{ font-family:var(--font-display); font-weight:600; font-size:0.98rem; color:var(--ink); }
.task-card .head .badge{ font-size:0.68rem; font-weight:700; text-transform:uppercase; letter-spacing:0.06em; color:var(--berry); background:var(--stone); padding:5px 10px; border-radius:var(--r-pill); }
.task-row{ display:flex; align-items:center; gap:12px; padding:10px 0; font-size:0.92rem; color:var(--ink); }
.task-row .check{ width:22px; height:22px; border-radius:7px; flex:none; display:flex; align-items:center; justify-content:center; font-size:12px; }
.task-row.done .check{ background:var(--grad-brand); color:#fff; }
.task-row.pending .check{ border:2px solid var(--stone-2); }
.task-row.done span.label{ color:var(--ink-soft); }
.task-row .count{ margin-left:auto; font-family:var(--font-display); font-weight:700; color:var(--berry); font-size:0.85rem; }

/* page hero (Services/About/How It Works) */
.page-hero{ position:relative; padding:72px 0 56px; overflow:hidden; text-align:center; }
.page-hero .container{ position:relative; z-index:1; max-width:760px; }
.page-hero h1{ font-weight:900; font-size:clamp(2.1rem,1.6rem+2.2vw,3.1rem); letter-spacing:-0.01em; line-height:1.12; margin-bottom:16px; color:#fff; }
.page-hero p{ color:var(--mist); font-size:1.05rem; line-height:1.6; max-width:56ch; margin:0 auto; }
.page-hero .eyebrow{ justify-content:center; }

section{ padding:96px 0; }
.section-head{ max-width:660px; margin-bottom:48px; }
.section-head.center{ margin-left:auto; margin-right:auto; text-align:center; }
.section-head.center .eyebrow{ justify-content:center; }
.section-head h2{ font-size:clamp(1.7rem,1.3rem+1.4vw,2.5rem); font-weight:900; letter-spacing:-0.01em; margin-bottom:14px; color:#fff; }
.band-light .section-head h2{ color:var(--ink); }
.section-head p{ color:var(--mist); font-size:1.02rem; line-height:1.6; max-width:56ch; }
.band-light .section-head p{ color:var(--ink-soft); }
.section-head.center p{ margin-left:auto; margin-right:auto; }

/* card grid (services / benefits / audience) */
.card-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }
@media (max-width:900px){ .card-grid{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:600px){ .card-grid{ grid-template-columns:1fr; } }
.card-grid.cols-2{ grid-template-columns:repeat(2,1fr); }
@media (max-width:700px){ .card-grid.cols-2{ grid-template-columns:1fr; } }
.info-card{ background:#fff; border:1px solid var(--line); border-radius:var(--r-lg); padding:28px; transition:transform .18s ease, box-shadow .18s ease; }
.info-card:hover{ transform:translateY(-4px); box-shadow:var(--shadow-soft); }
.info-card h3{ color:var(--ink); }
.icon-badge{ width:52px; height:52px; border-radius:var(--r-md); background:var(--stone); display:flex; align-items:center; justify-content:center; margin-bottom:18px; flex:none; }
.icon-badge.sm{ width:40px; height:40px; margin-bottom:0; }
.icon-badge svg{ width:26px; height:26px; stroke:var(--berry); fill:none; stroke-width:1.7; stroke-linecap:round; stroke-linejoin:round; }
.icon-badge.sm svg{ width:20px; height:20px; }
.info-card h3{ font-size:1.12rem; margin-bottom:9px; font-weight:700; }
.info-card p{ font-size:0.9rem; color:var(--ink-soft); line-height:1.6; }

/* process */
.process-list{ display:grid; grid-template-columns:repeat(5,1fr); gap:20px; }
@media (max-width:960px){ .process-list{ grid-template-columns:repeat(3,1fr); } }
@media (max-width:620px){ .process-list{ grid-template-columns:1fr 1fr; } }
@media (max-width:420px){ .process-list{ grid-template-columns:1fr; } }
.process-card{ position:relative; padding-top:8px; }
.process-num{ font-family:var(--font-display); font-weight:900; font-size:2.3rem; background:var(--grad-brand); -webkit-background-clip:text; background-clip:text; color:transparent; line-height:1; margin-bottom:12px; display:block; }
.process-card h3{ font-size:1rem; margin-bottom:7px; font-weight:700; color:#fff; }
.band-light .process-card h3{ color:var(--ink); }
.process-card p{ color:var(--mist); font-size:0.86rem; line-height:1.5; }
.band-light .process-card p{ color:var(--ink-soft); }

/* full process page (how it works) */
.process-detail-list{ display:flex; flex-direction:column; gap:0; max-width:820px; margin:0 auto; }
.process-detail{ display:grid; grid-template-columns:88px 1fr; gap:28px; padding:34px 0; border-bottom:1px solid var(--line-on-ink); }
.process-detail:last-child{ border-bottom:none; }
.process-detail .pd-num{ font-family:var(--font-display); font-weight:900; font-size:2.4rem; background:var(--grad-brand); -webkit-background-clip:text; background-clip:text; color:transparent; line-height:1; }
.process-detail h3{ font-size:1.25rem; margin-bottom:10px; color:#fff; font-weight:700; }
.process-detail p{ color:var(--mist); font-size:0.96rem; line-height:1.65; max-width:60ch; }
.process-detail .pd-meta{ display:inline-flex; margin-top:14px; font-size:0.76rem; font-weight:700; text-transform:uppercase; letter-spacing:0.06em; color:var(--peach); background:rgba(255,178,110,0.12); padding:5px 12px; border-radius:var(--r-pill); }
@media (max-width:640px){ .process-detail{ grid-template-columns:1fr; gap:10px; } }

/* traits (numbered, dark) / values (light) */
.trait-list{ display:grid; grid-template-columns:repeat(5,1fr); gap:18px; }
@media (max-width:900px){ .trait-list{ grid-template-columns:repeat(2,1fr); } }
.trait{ position:relative; background:rgba(255,246,248,0.04); border:1px solid var(--line-on-ink); border-radius:var(--r-lg); padding:26px 20px 22px; text-align:center; }
.trait .idx{ font-family:var(--font-display); font-weight:900; font-size:0.78rem; color:var(--peach); opacity:0.8; display:block; margin-bottom:10px; }
.trait .word{ font-family:var(--font-display); font-weight:900; font-size:1.1rem; margin-bottom:8px; color:#fff; }
.trait p{ font-size:0.84rem; color:var(--mist); line-height:1.55; }
.trait.light{ background:#fff; border-color:var(--line); }
.trait.light .idx{ color:var(--coral); }
.trait.light .word{ color:var(--ink); }
.trait.light p{ color:var(--ink-soft); }

.why-band{ background:var(--ink-2); }
.why-band .section-head .eyebrow{ color:var(--peach); }
.why-band .section-head .eyebrow::before{ color:var(--peach); }

/* trust / coverage badge row (circular icons) */
.badge-row-wrap{ border-top:1px solid var(--line-on-ink); border-bottom:1px solid var(--line-on-ink); padding:44px 0; }
.badge-row{ display:flex; flex-wrap:wrap; justify-content:center; gap:32px 40px; }
.badge-row-item{ display:flex; flex-direction:column; align-items:center; gap:10px; width:92px; }
.badge-row-item .circle{ width:56px; height:56px; border-radius:50%; background:var(--ink-2); border:1px solid var(--line-on-ink); display:flex; align-items:center; justify-content:center; }
.badge-row-item .circle svg{ width:24px; height:24px; stroke:var(--peach); fill:none; stroke-width:1.6; stroke-linecap:round; stroke-linejoin:round; }
.badge-row-item span{ font-size:0.74rem; color:var(--mist-dim); text-align:center; line-height:1.3; }

/* service accordion */
.service-accordion{ border-top:1px solid var(--line-on-ink); max-width:820px; margin:0 auto; }
.service-accordion details{ border-bottom:1px solid var(--line-on-ink); padding:20px 0; }
.service-accordion summary{ color:#fff; }
.service-accordion summary .s-title{ display:flex; align-items:center; gap:16px; }
.service-accordion ul.service-items{ list-style:none; margin:16px 0 0 56px; padding:0; display:flex; flex-direction:column; gap:9px; }
.service-accordion ul.service-items li{ font-size:0.92rem; color:var(--mist); padding-left:18px; position:relative; }
.service-accordion ul.service-items li::before{ content:"\2726"; position:absolute; left:0; color:var(--coral); font-size:11px; top:4px; }
.service-accordion .lede{ margin:14px 0 0 56px; font-size:0.9rem; color:var(--mist); line-height:1.6; max-width:56ch; }
.example-note{ margin:14px 0 0 56px; background:var(--stone); border-radius:var(--r-md); padding:16px 18px; font-size:0.86rem; color:var(--ink-soft); font-style:italic; max-width:56ch; line-height:1.55; }
.cert-note{ text-align:center; font-size:0.84rem; color:var(--mist-dim); margin-top:28px; }
.need-more{ text-align:center; margin-top:44px; background:var(--stone); border-radius:var(--r-lg); padding:36px; color:var(--ink-soft); }
.need-more h3{ font-size:1.2rem; margin-bottom:10px; color:var(--ink); }
.need-more p{ font-size:0.95rem; margin-bottom:20px; max-width:52ch; margin-left:auto; margin-right:auto; }

/* industries */
.industry-band{ display:grid; grid-template-columns:1fr 1fr; gap:24px; }
@media (max-width:800px){ .industry-band{ grid-template-columns:1fr; } }
.industry-card{ position:relative; background:#fff; border:1px solid var(--line); border-radius:var(--r-lg); padding:36px; overflow:hidden; }
.industry-card::before{ content:""; position:absolute; top:0; left:0; right:0; height:4px; background:var(--grad-brand); }
.industry-card h3{ font-size:1.4rem; margin-bottom:12px; color:var(--ink); }
.industry-card p{ color:var(--ink-soft); font-size:0.95rem; line-height:1.6; margin-bottom:18px; }

/* pricing */
.price-grid{ display:grid; grid-template-columns:repeat(3,1fr); gap:22px; }
@media (max-width:900px){ .price-grid{ grid-template-columns:1fr; } }
.price-card{ background:#fff; border:1px solid var(--line); border-radius:var(--r-lg); padding:32px 28px; display:flex; flex-direction:column; }
.price-card h3, .price-card .plan-name{ color:var(--ink); }
.price-card.featured{ background:var(--grad-brand); color:#fff; border-color:transparent; position:relative; box-shadow:var(--shadow-soft); }
.price-card.featured .plan-name{ color:#fff; }
.price-card.featured .price-note, .price-card.featured .price-sub, .price-card.featured .audience-tags{ color:rgba(255,255,255,0.85); }
.price-card .featured-tag{ position:absolute; top:-13px; right:24px; background:var(--ink); color:#fff; font-size:0.7rem; font-weight:700; padding:5px 12px; border-radius:var(--r-pill); }
.price-card .plan-name{ font-family:var(--font-display); font-weight:700; font-size:1.25rem; margin-bottom:6px; }
.price-card .price-sub{ font-size:0.86rem; color:var(--ink-soft); margin-bottom:20px; line-height:1.5; min-height:2.6em; }
.price-card .price-num{ font-family:var(--font-display); font-weight:900; font-size:2rem; margin-bottom:2px; color:var(--ink); }
.price-card.featured .price-num{ color:#fff; }
.price-card .price-num del{ font-size:1.05rem; font-weight:400; opacity:0.55; text-decoration:line-through; margin-right:8px; }
.price-card .price-note{ font-size:0.78rem; color:var(--ink-soft); margin-bottom:20px; }
.price-card .audience-tags{ list-style:none; margin:0 0 26px; padding:0; display:flex; flex-direction:column; gap:7px; font-size:0.85rem; color:var(--ink-soft); }
.price-card .audience-tags li{ padding-left:18px; position:relative; }
.price-card .audience-tags li::before{ content:"\2713"; position:absolute; left:0; color:var(--berry); font-weight:700; }
.price-card.featured .audience-tags li::before{ color:#fff; }
.price-card .btn{ margin-top:auto; text-align:center; }
.price-foot-note{ text-align:center; margin-top:32px; font-size:0.88rem; color:var(--ink-soft); }

/* about */
.about-copy{ max-width:680px; }
.about-copy p{ color:var(--mist); font-size:1.02rem; line-height:1.7; margin-bottom:18px; }
.mission-card{ background:var(--grad-brand); color:#fff; border-radius:var(--r-lg); padding:32px; margin:36px 0; }
.mission-card .eyebrow{ color:rgba(255,255,255,0.85); }
.mission-card .eyebrow::before{ color:rgba(255,255,255,0.85); }
.mission-card p{ font-family:var(--font-display); font-size:1.2rem; font-style:italic; font-weight:500; line-height:1.5; }

/* join band */
.join-band{ background:var(--stone); border-radius:var(--r-lg); padding:48px; text-align:center; color:var(--ink-soft); }
.join-band h2{ font-size:1.6rem; margin-bottom:12px; color:var(--ink); }
.join-band p{ font-size:0.98rem; max-width:52ch; margin:0 auto 24px; line-height:1.6; }

/* faq */
.faq-list{ border-top:1px solid var(--line); max-width:780px; margin:0 auto; }
.faq-list details{ border-bottom:1px solid var(--line); padding:22px 0; }
summary{ cursor:pointer; font-family:var(--font-display); font-weight:600; font-size:1.06rem; list-style:none; display:flex; justify-content:space-between; align-items:center; gap:16px; }
summary::-webkit-details-marker{ display:none; }
summary::after{ content:"+"; font-family:var(--font-body); font-weight:600; font-size:1.3rem; color:var(--berry); flex:none; }
details[open] summary::after{ content:"\2212"; }
.faq-list details p{ color:var(--ink-soft); font-size:0.94rem; line-height:1.6; margin-top:14px; max-width:64ch; }
.faq-teaser-foot{ text-align:center; margin-top:28px; }

/* contact */
.contact-wrap{ display:grid; grid-template-columns:0.8fr 1.2fr; gap:56px; align-items:flex-start; }
@media (max-width:860px){ .contact-wrap{ grid-template-columns:1fr; } }
.contact-grid{ display:grid; grid-template-columns:1fr 1fr; gap:18px; background:#fff; border:1px solid var(--line); border-radius:var(--r-lg); padding:32px; box-shadow:var(--shadow-soft); }
@media (max-width:600px){ .contact-grid{ grid-template-columns:1fr; } }
.field{ display:flex; flex-direction:column; gap:6px; }
.field.full{ grid-column:1/-1; }
.field label{ font-size:0.82rem; font-weight:600; color:var(--ink); }
.field input, .field select, .field textarea{ font-family:var(--font-body); font-size:0.92rem; padding:12px 14px; border-radius:var(--r-sm); border:1.5px solid var(--line); background:#FBF9FB; color:var(--ink); }
.field input:focus, .field select:focus, .field textarea:focus{ outline:none; border-color:var(--berry); }
.field textarea{ resize:vertical; min-height:70px; font-family:inherit; }
.contact-grid .btn{ width:100%; text-align:center; border:none; cursor:pointer; }
.form-notice{ grid-column:1/-1; border-radius:var(--r-sm); padding:14px 16px; font-size:0.9rem; font-weight:500; }
.form-notice.success{ background:rgba(46,158,110,0.12); color:#1E7A4F; border:1.5px solid rgba(46,158,110,0.35); }
.form-notice.error{ background:rgba(192,45,106,0.08); color:var(--berry); border:1.5px solid rgba(192,45,106,0.3); }
.field .req{ color:var(--berry); }
.consent-field{ padding-top:2px; }
.consent-label{ display:flex; align-items:flex-start; gap:10px; cursor:pointer; font-size:0.85rem; color:var(--ink-soft); line-height:1.5; }
.consent-label input[type="checkbox"]{ margin-top:3px; width:16px; height:16px; flex-shrink:0; accent-color:var(--berry); cursor:pointer; }
.hp-field{ position:absolute; left:-9999px; top:-9999px; opacity:0; height:0; width:0; overflow:hidden; }

/* final cta */
.final-cta{ background:var(--grad-brand); color:#fff; text-align:center; padding:110px 0; }
.final-cta .eyebrow{ justify-content:center; color:rgba(255,255,255,0.85); }
.final-cta .eyebrow::before{ color:rgba(255,255,255,0.85); }
.final-cta h2{ font-size:clamp(1.9rem,1.5rem+1.8vw,2.9rem); margin-bottom:18px; color:#fff; font-weight:900; }
.final-cta p{ opacity:0.94; max-width:54ch; margin:0 auto 36px; font-size:1.05rem; line-height:1.6; }
.final-cta .actions{ display:flex; gap:14px; justify-content:center; flex-wrap:wrap; }

/* footer */
footer{ background:var(--ink-2); color:#fff; padding:64px 0 30px; border-top:1px solid var(--line-on-ink); }
.foot-grid{ display:grid; grid-template-columns:1.4fr repeat(3,1fr); gap:32px; margin-bottom:44px; }
@media (max-width:900px){ .foot-grid{ grid-template-columns:1fr 1fr; } }
.foot-word{ font-family:var(--font-display); font-weight:900; font-size:1.6rem; background:var(--grad-brand); -webkit-background-clip:text; background-clip:text; color:transparent; margin-bottom:10px; display:flex; align-items:baseline; gap:5px; }
.foot-word .script{ font-family:var(--font-script); font-size:1.1rem; -webkit-text-fill-color:var(--peach); color:var(--peach); }
.foot-col h4{ font-family:var(--font-body); font-size:0.76rem; text-transform:uppercase; letter-spacing:0.08em; color:var(--mist-dim); margin-bottom:16px; font-weight:600; }
.foot-col ul{ list-style:none; margin:0; padding:0; display:flex; flex-direction:column; gap:11px; }
.foot-col a{ text-decoration:none; font-size:0.88rem; color:#fff; opacity:0.82; }
.foot-col a:hover{ opacity:1; color:var(--peach); }
.foot-bottom{ border-top:1px solid var(--line-on-ink); padding-top:22px; display:flex; justify-content:space-between; flex-wrap:wrap; gap:12px; font-size:0.78rem; color:var(--mist-dim); }

/* comparison */
.compare-wrap{ display:grid; grid-template-columns:1fr auto 1fr; gap:0; align-items:stretch; max-width:940px; margin:0 auto; }
@media (max-width:820px){ .compare-wrap{ grid-template-columns:1fr; gap:20px; } }
.compare-vs{ display:flex; align-items:center; justify-content:center; width:52px; height:52px; border-radius:50%; background:var(--grad-brand); color:#fff; font-family:var(--font-display); font-weight:700; font-size:0.85rem; align-self:center; margin:0 -26px; position:relative; z-index:2; box-shadow:var(--shadow-soft); }
@media (max-width:820px){ .compare-vs{ margin:-10px auto; } }
.compare-card{ border-radius:var(--r-lg); padding:36px 32px; }
.compare-card.traditional{ background:var(--ink-2); border:1px solid var(--line-on-ink); color:var(--mist-dim); }
.compare-card.traditional h3{ color:var(--mist); }
.compare-card.viava{ background:#fff; color:var(--ink-soft); border:2px solid transparent; background-image:linear-gradient(#fff,#fff), var(--grad-brand); background-origin:border-box; background-clip:padding-box, border-box; box-shadow:var(--shadow-soft); position:relative; }
.compare-tag{ font-family:var(--font-body); font-size:0.7rem; font-weight:700; text-transform:uppercase; letter-spacing:0.1em; color:var(--mist-dim); display:block; margin-bottom:10px; }
.compare-card.viava .compare-tag{ color:var(--berry); }
.compare-card h3{ font-size:1.4rem; margin-bottom:4px; color:var(--ink); font-weight:700; }
.compare-role{ font-size:0.88rem; color:var(--ink-soft); margin-bottom:20px; }
.compare-card.traditional .compare-role{ color:var(--mist-dim); }
.compare-price{ font-family:var(--font-display); font-weight:900; font-size:1.7rem; color:var(--ink); margin-bottom:22px; }
.compare-card.traditional .compare-price{ color:var(--mist); }
.compare-price span{ font-family:var(--font-body); font-size:0.85rem; font-weight:500; color:var(--ink-soft); }
.compare-card.traditional .compare-price span{ color:var(--mist-dim); }
.compare-list{ list-style:none; margin:0 0 24px; padding:0; display:flex; flex-direction:column; gap:13px; }
.compare-list li{ font-size:0.9rem; line-height:1.5; padding-left:26px; position:relative; }
.compare-list li.neg::before{ content:"\2715"; position:absolute; left:0; top:1px; color:#E0748A; font-weight:700; font-size:0.8rem; }
.compare-list li.pos::before{ content:"\2713"; position:absolute; left:0; top:1px; color:var(--berry); font-weight:700; }
.compare-card.viava .btn{ width:100%; text-align:center; }
.compare-ribbon{ position:absolute; top:-13px; right:28px; background:var(--grad-brand); color:#fff; font-size:0.7rem; font-weight:700; padding:5px 14px; border-radius:var(--r-pill); }